Organizations employ human resources, management, processes and structures,
and with these inputs build products and service clients:
This is a typical organization - Business as usual.
Human resources come to office and work like detached automatons all day, obsessed with rules, rules and more rules. They live in constant fear of being judged. The management is forced to spend more than half its time micromanaging and resolving team conflicts instead of pursuing its strategic and tactical objectives. The leadership team gets caught in doing things in the present with little time to think and plan for the organization’s growth and vision. Outputs gain precedence over outcomes. There is a bad guy, a fall guy and then there is the sea of nobodies. ‘Every man for himself’ is the unwritten rule, the survival mantra in this corporate jungle, which over-rules all other rules.
Result: Mediocrity in everything!
- Sluggish growth,
- Average financial performance,
- Focus on just enough customer satisfaction,
- Low productivity,
- Exodus of high performers - leaving behind the average workers who have become complacent, disillusioned and indifferent,
- High risk aversion leading to poor innovation and boring/outdated products and services,
- Gradual decay of a winning organization culture.
But suddenly your brand touches your people’s heart and does them good. They are happy and
they say: I am proud to belong here and I am excited about my work, everyday!
That is Employer Branding – Super-organisms in action.
Your people come to their second home and work as passionate artists all day, energized by your shared purpose and values. They thrive in an atmosphere of mutual trust and respect. Everyone has a name and is genuinely appreciated. Your managers are no longer the enemy but are mentors and journeymen in the achievement of personal and organizational growth. They are culture custodians and are constantly being groomed for leadership roles and strategic thinking while staying grounded in market realities. Your senior leaders are an embodiment of your corporate ethos and are no more locked up in their corner offices busy with numbers but are seen walking and talking to your people, gaining ground-level insights for sustainable growth. Initiative precedes mechanical compliance. The organization begins to act as a single sentient being – The super-organism. ‘We are one single family with a common purpose’ becomes the unwritten rule, the mantra for thriving, which over-rules all other rules.
Result: Excellence in everything!
- Sustainable profits,
- Above industry average growth,
- Robust financial performance,
- Customer delight becomes a way of life,
- High productivity,
- Breeding ground for the best talent and the best ideas,
- Calculated risk taking encouraged resulting in breakthrough innovations and sometimes even disruptive technologies that change the rules of the game in the marketplace,
- Daily testimony and reinforcement of a winning organization culture.
Now, what would you prefer your firm be: A typical organization where business is as usual OR an Employer Brand which is a Super-Organism in action?
What is Nirmity? Originating from Sanskrit, 'Nirmity' means 'to build' or 'to develop'. Nirmity is in the business of making a positive difference in people's professional lives by facilitating organizations become exemplary employer brands: Organizations to super-organisms!
